LG Unveils ProActive360 Delivering Seamless, Always-On Digital Signage
Dec 09 2025
LG Electronics USA has introduced LG ProActive360, a comprehensive digital signage management solution designed to streamline operations and maximize display performance. Available in Silver, Gold, and Platinum tiers, the platform delivers a fully managed approach to device oversight, content scheduling, and advertising management, allowing businesses to focus on their core operations rather than the screens themselves.
LG ProActive360 ensures signage networks operate at peak efficiency through active monitoring and device management. The solution provides continuous oversight of display health, quickly detecting issues such as frozen content, playback errors, or black screens. Remote firmware updates, Chromium Long-term Support, and flexible power scheduling further simplify network management, while LG’s expert team diagnoses problems, conducts root-cause analysis, and coordinates directly with onsite contacts to manage warranty claims. Users receive regular updates and weekly summaries, keeping them informed and confident that their signage is always performing reliably.
LG ProActive360 ensures signage networks operate at peak efficiency through active monitoring and device management. The solution provides continuous oversight of display health, quickly detecting issues such as frozen content, playback errors, or black screens. Remote firmware updates, Chromium Long-term Support, and flexible power scheduling further simplify network management, while LG’s expert team diagnoses problems, conducts root-cause analysis, and coordinates directly with onsite contacts to manage warranty claims. Users receive regular updates and weekly summaries, keeping them informed and confident that their signage is always performing reliably.
“In today’s fast-paced digital environment, system reliability and performance are critical to business success,” said LG Electronics USA’s B2B Marketing Head David Bacher. “LG ProActive360 Silver provides medium and large signage users and system integrators alike the omnipresent services required to stay ahead of potential issues, maintaining display uptime, with additional content and advertising management upgrades available via the Gold and Platinum options.” (2025 [Business Solutions] LG Press Release)
The Silver tier of LG ProActive360 delivers essential device management and monitoring services, maintaining connectivity, protection, and near-100% uptime. Building on this foundation, the Gold tier adds comprehensive content management, allowing businesses to collaborate with LG’s professionals through the “Virtual White Glove” service. Content is collected, uploaded to the secure LG Cloud, and scheduled into dynamic campaigns and playlists. Digital proofs allow for review before deployment, and LG manages ongoing updates, performance tracking, and reporting, freeing internal teams from content management responsibilities and ensuring messaging remains current and accurate.
The Platinum tier extends the platform to include Digital-Out-of-Home (DOOH) advertising services. Programmatic ad approval, brand safety measures, and campaign delivery transform signage networks into revenue-generating assets, connecting businesses with advertisers targeting specific audiences in real-world environments. Integrated with LG’s webOS and Business Cloud technology, the solution provides IAB/MRC-compliant proof-of-play reporting, campaign management, and attribution, enabling businesses to maximize advertising impact while maintaining the operational reliability and support that LG is known for.
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About LG Electronics USA
LG Electronics USA serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government, and industrial markets. Based in Lincolnshire, Ill., LG’s U.S. Media Entertainment Solution B2B division delivers business-to-business technology solutions tailored to the specific needs of business environments, with a dedicated engineering and customer support team. Eleven-time ENERGY STAR® Partner of the Year, LG Electronics USA Inc., headquartered in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 60-billion from consumer electronics, home appliances, HVAC solutions, and vehicle components.
